Focus on your outcomes
Unfortunately, new coaches may lack the language to effectively and clearly communicate the outcomes to their clients. For example, if you want to do business with a company, you will have to make the ROI very clear and attractive. Most coaches do a tremendous job of explaining the life coaching process. They excel at laying down the steps that will be taken in the process. However, it is rare that a client wants to hear your pitch. What they are really thinking is, I get that you want to take my money, but what’s in it for me? If you can answer that simple question to the client’s satisfaction, you will not struggle to sign up clients.
Hone your message
Communicating the benefits of life coaching to your prospective client is a must-have skill if you are to be a successful Christian life coach. Here are 4 helpful tips that can help you hone your message to increase your chances of getting hired:
Share your testimony – There is a reason why the early church overcame the evil one by the word of their testimony (Revelation 12:11). A testimony is always powerful. Start by sharing your personal testimony. Talk to your client about the benefits you have personally reaped from life coaching. If you already have your Christian life coaching certification, then you must have also coached some clients. Talk to your prospective clients about how life coaching has helped your previous clients (without sharing any confidential information, of course). Share testimonials if you have any, or reach out to other clients and ask if they would be willing to share how life coaching helped them. A testimony is a way of assuring your clients that life coaching actually works.
Recurring themes – Revisit your life coaching sessions with different clients and identify the recurring themes. If most of your clients need help in a common area, you may have found your coaching niche, as there is a good chance that prospective clients will need help in the same area. Here is a helpful hint: Look for at least three recurring themes and then communicate the benefits of life coaching in those areas of life. For instance, you can show your prospective client the personal, spiritual, and professional gains your past clients have reaped from the life coaching sessions. Be as specific as possible so that clients will see value in your offer.
A clear roadmap – The Christian life coaching certification process prepares life coaches to know exactly how they should plan out their life coaching programs with clients. However, since different clients have different needs and different challenges, it may be difficult to set out a clear roadmap before engaging with them. This leads many life coaches to leave out this crucial step when communicating their goals to their clients. To avoid this error, think of the best way to package your coaching expertise to offer the best value to your client. For example, what do you intend to do in every session? What exercises and assessments will be included? Outlining this will help the client have a clear picture of what to expect. You can refine the process further after you are hired.
Targeted marketing – Marketing is more intricate than merely putting your “hire me” shingle out to the public. In order to increase your conversion rates, you need to figure out who your target audience is and market directly to that audience. Your Christian life coaching certification prepared you for coaching Christian clients, so that might be a good, broad audience to start from. But to get specific, break down the audience according to the niche you want to focus on. Do you want to offer professional life coaching services to help companies and employees? Do you want to offer ministerial life coaching to help church leaders become better at serving their congregations? Jesus was very specific about his audience. At one point, he almost turned away a woman who needed healing because she was not in his target audience at that time (Matthew 15:26). Therefore, it is prudent to define your audience.
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